The evidence has been with us for some time; people who listen, get heard, yet people who don’t speak, aren’t listened to.
Its not that simple, but the idea that you need both Introversion and Extraversion to persuade we’ve been championing for some time. Its the new label that has caught my attention, and the research by Wharton Professor Adam Grant, that quantifies “The Ambivert Advantage”. You can read Daniel Pinks’ summary here.
While you know we don’t like labelling here, the concept of the Ambivert (one who embraces Introversion and Extraversion) being a larger group than you may imagine, and being more persuasive, rings true.
Do you agree? Do Ambiverts make better persuaders? Please take our poll and let us know what you think.