Sales and Media
Don’t underestimate the importance of media
The world of media and sales has changed beyond recognition. The way we consume and react to media has changed, resulting in an integrated approach to marketing with digital driving it forward. Media sales has had to quickly follow suit so as not to be left behind. And overall, anyone working in sales has to deal with an audience more savvy than ever, who better understand their own needs and how the sales process works. This has meant a shift in how sales works to better understand the world of marketing whilst leaving older sales tactics behind.
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