Privacy Policy

Privacy statement

Inspire is committed to upholding your privacy and taking care of your personal data as a user of our website.

Collection of data

Inspire is committed to respecting the personal data you supply to us. The information we collect will be relevant to the purposes for which it is to be used and we will do our utmost to ensure that such data will be accurate, complete and kept up to date. Whenever personal data is obtained from you, you will have access to information as to how that data will be used.

Cookie policy

What is a cookie?

A cookie is a piece of information in the form of a very small text file that is placed on a website visitor’s computer. The cookies we use do not identify individual users and are only used to improve the user experience of our site.

You may delete and block all cookies from this site. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

However, please note that restricting cookies may impact the functionality of the website.

Cookies we use

Inspire uses cookies to improve the performance and user experience on our site. The cookies that we use are:

  • Google Analytics
  • YouTube
  • Vimeo

Google Analytics

Google Analytics is a web analytics service provided by Google, Inc. This sets a cookie to evaluate the use of our website and data is provided in aggregate form to improve the performance and user experience on our site. Google Analytics uses only first party cookies and collects no personally identifiable information.

Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the Inspire website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Breakdown of the Google Analytics cookie

_utma: This cookie is used to distinguish users and sessions and is updated every time data is sent to Google Analytics. It expires 2 years from being set or updated.

_utmb: This cookie is used to determine new sessions or visits and is updated every time data is sent to Google Analytics. It expires 30 minutes from being set or updated.

_utmc: Not used in ga.js. This is set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the__utmb cookie to determine whether the user was in a new session/visit. This expires at the end of the browser session.

_utmz: This stores the traffic source or campaign of how you reached your site. The cookie is created when the JavaScript library executes and is updated every time data is sent to Google Analytics. This expires 6 months from being set or updated.


We embed videos from YouTube. YouTube uses cookies to help maintain the integrity of video statistics, prevent fraud and to improve their site experience. If you view a video, YouTube may set cookies on your computer once you click on the video player.

Where possible, we embed videos using YouTube’s privacy-enhanced mode. In privacy-enhanced mode, YouTube will not set a cookie when you visit a page with an embedded video unless you play the video, nor will it store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Vimeo cookies

We embed videos from Vimeo. This mode may set cookies on your computer once you click on the Vimeo video player. To find out more, visit Vimeo’s privacy policy.

Use of data

If you have submitted your personal data, Inspire will keep you updated with relevant information. Our communications with you may be via post, telephone or e-mail. You are able to unsubscribe to any of our communications by contacting us via post, telephone or e-mail.

We will not disclose your details to third-parties.

Inspire’s communications are an integral part of keeping you informed and may include interesting and relevant business information from third parties that we think might be relevant and interesting.

Quality control

Inspire uses data for testing purposes to ensure that its IT system for processing that data is working properly.

Security safeguards

Inspire respects your data and has taken appropriate technical and organisational precautions to ensure we have mitigated against such risks as loss or unauthorised access, destruction, use, modification or disclosure of data.


Inspire is committed to the principles of data protection and will carry out its business in accordance with the Data Protection Act 1998.