Media Sales Training

The way we consume and react to media has changed, and so the priorities of marketing have changed.

The relative strengths and weaknesses of different mediums are considered as a basic part of the marketing process: all marketing is integrated now, whether it is pursued across multiple platforms or not. And media sales teams cannot operate on one plane any more: they must be integrated too.

Inspire Media Sales Training Clients

media sales training company logos

The Challenge

The changing nature of media sales has, ironically, shifted the focus away form the type of media in question to the core concepts of flexibility, innovation and engagement. Media sales teams need a solid understanding of the marketing priorities of the industry as a whole, acting with crediblity and confident in all areas.

“We’re being asked how we can help people make their sales teams more engaging when they’re face to face with customers. We know that media sales today is still a relationship business, and so understanding customers – having a way of rapidly speed-reading and adapting to those customers – is still the bedrock of many of our programmes.”

The Programmes

Inspire apply our effective holistic approach to media sales training, with the added benefit of years of personal media sales experience: it’s where we developed our skills and where we meet many of our new clients. Consequently we remain at the cutting edge of research and trends.

We develop the specific attitudes, behaviours and actions that are necessary for success in media sales. We help Sales Leaders develop a clear and concise sales proposition. Working with existing stakeholders, we design and deliver tailored and unique sales stories and packages. Finally, we help accelerate exceptional customer relationships through our unique and highly innovative Accelerated Rapport Programme, designed specifically for your team.

View our Media Sales example programmes below:

Mastering Strategic Marketing

Fully understand the marketer’s mind to get ahead of the curve and improve sales performance.

Story Selling

Master the 6 basic story types and apply them to any situation to persuade and delight your audience.

Negotiation Skills

It doesn’t matter how many deals you close if you’re not creating sustainable win/win situations.

Face to Face Meetings

One face-to-face meeting can lead to a successful pitch or a missed opportunity.

Fundamental Sales Skills

Practice and perfect the basic skills you need to sell anything, in any market

4 Step Sales

Understand and transform the 4 key skills necessary in modern sales.

Get Creative: Innovation & Big Picture Thinking

Explore new paths to innovation. Creativity is not just an attribute – it’s a skill.

Sales Mastery through Personal Insight

Use our simple model for quickly understanding new people to identify their needs and motivations.

Managing Confidence: A Plan for Team Success

Confidence is both the key to unlocking our natural skills, and the most common factor in failure.

Influence

Use ingrained conventions of influence to become more confident, creative and… influential!

Presenting with Power

Deliver convincing presentations with confidence. Learn how to consistently inform and compel.